Hur skulle dagens medieinnehåll se ut utan Google? Sökmotorn är ju varje journalists första instans när det gäller research, bakgrundskoll, omvärldsbevakning osv. Den superba bloggen Stuff journalists like tar upp fenomenet:

"As Google improves and continues to absorb data, journalists will
have less and less reasons to venture into the catacombs of libraries
and other research centers. For many journalists, it’s hard to imagine what reporting would be
like with Google and the Internet. Present a microfiche machine to a
J-school student and they’ll probably respond with, “I didn’t think
anyone used fax machines anymore.”